Women Doing Cool Shit

An interview series with women who are making our world better.


Kerry Anne Aldridge and Jennie  Pearce

After being introduced to S Factor over a decade ago, Kerry Anne is thrilled to be business partners with her sister, Jennifer, realizing a long-time dream to own a studio together.  Now, she is over the moon to come to work everyday with such a fierce group of dedicated women found in their incredible team of teachers and front desk Ambassadors and, of course, their students.

Jennifer has been married for 20 years and is the mother of two amazing kids. She has a daily yoga and meditation practice. When she is not working at the studio you can find her hiking the trails with her dog Nala or driving her kids to dance and rehearsals.


Desha Peacock - sweet spot style

International Retreat Leader, LifeSTYLE Design Coach, and Founder of Sweet Spot Style, Desha Peacock works with creative entrepreneurial women to upgrade their lifeSTYLE and live fully in their sweet spot.  She is also the author of Create the Style You Crave and Your Creative Work Space.  Desha holds a master's degree from The School ofor International Training, is a certified Global Career Development Facilitator, and has led workshops and retreats acrossthe globe. She's been quoted or featured in Origins Magazine, Design Sponge, Flea Market Decor Magazine, The Jungalow, ABC News, The Huffington Post, The Houston Chronicle, YahooNews.com, Career Rookie, and US News Money and has made radieo and TV appearances across the nation.


kassin adelman

Kassin Adelman founded boutique interior design firm IDF Studio in 2010.  She’s responsible for growing the company from the ground up – her firm has designed many A-list homes across the Bay Area and creative startup offices such as Airbnb, Blend, StitchFix and Tradeshift. So far in 2018, they’ve been on the cover of Modern Luxury’s Interiors California and won BlueStar’s Kitchen Designer of the Year.

Describing their style as courageous, Kassin’s team is not afraid of color and pattern, and is able to bring the best of a client’s personality to their space. When designing offices, the team is culture-focused, believing that the best work environments are pervaded by a company’s story and values.

Kassin lives with her husband and stepdaughter in Mill Valley, CA and spends her free time entertaining friends at home. She is inspired by her travels around the world and time spent outdoors hiking the hills in her Bay Area backyard.

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Gibson thomas

Gibson grew up in the South and learned early on the magic that happens when you bring people together to share a lovingly prepared meal. She practiced corporate and securities law for many years, eventually finding a way to turn her passion for good food and good food producers into a vocation with the founding of Edible Marin & Wine Country magazine in 2009.  Gibson is grateful to be raising her son in Northern California, where she has found a wonderful tribe of like-minded people.  Follow your heart and don't be afraid to take a leap of faith!

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